The Product Transformation Expert will act as a trusted advisor to CMS (in a first stage – other departments could follow) & SITO’s team, supporting the design of the organization (blueprint definition in line with the Product Operating Model (POM)) and the operationalization of the transformation in the business units to ensure successful implementation.
As part of the operationalization of the transformation, the Product Transformation Expert will be fully embedded in the project transformation team (PACE), supporting the business and will act as a sparring partner for product leaders (from director to managers and owners).
Responsibilities
Organisation design and implementation
Directly contribute to the blueprint of CMS organisation during the snapshot and deployment phase (NB: other departments (Infra and/or Assets) could follow)
Conduct research to understand the current organisation deeply and validate assumptions
Advise on organisation blueprint based on empirical knowledge and market insights
Serve as a sparring partner for the ETB (SITO & business) management team, providing a "second brain" on operational and strategic matters.
Lead various initiatives and pilot changes in the organisation to shape the ideal organisation design to address current and future challenges
Product Leaders Coaching
Shadow Product Leaders (from director to manager and owner); provide real-time feedback and advice; champion product management best practices (with a strong emphasis on product discovery),
Improve the Product Leaders’ maturity & timeliness of decision-making by co-designing frameworks
Ensure smooth translation of strategic objectives into team-level actions
Support Product leaders in engaging their teams, building psychological safety, and promoting a culture of accountability
Put strong emphasis on continuous product discovery, coaching leaders and teams to systematically test assumptions, engage users, and make evidence-based decisions
Identify, escalate and fix clarity gaps in roles and responsibilities for product and adjacent roles
Design and implement individual capability development plans
Operating Model Adoption
Diagnose gaps between current practices and target POM
Update (parts of) the POM (together with group’s instance) with best practices and governance when required by observations while coaching
Establish reporting cadence linking team execution to strategic objectives
Embed practical tools and frameworks into routines
Stakeholder Alignment
Serve as sounding board for CMS area (Senior managers) and sub-area leads (product leads and managers) on product decisions
Facilitate alignment sessions between the different stakeholders (chapters, business, SITO,...)
Surface systemic blockers to the transformation sponsor and steer their resolutions
Formalisation and documentation
Support the adoption of product management best practices across CMS through the formalisation of processes, frameworks, methodologies and other best practices through training delivery and documentation
Ideal Profile
Product Management Mastery: Applies discovery, delivery, and prioritization frameworks in practice—not just theory. Teaches concepts through context-relevant examples, adapting depth to audience experience level.
Transformation Track Record: Led or embedded in multi-quarter operating model shifts. Demonstrates measurable adoption outcomes, not just participation.
Coaching Capability: Builds trust with senior leaders quickly. Asks before telling. Navigates resistance without forcing compliance. Holds leaders accountable to their own commitments.
Stakeholder & Facilitation Skills: Runs workshops that produce decisions, not just dialogue. Synthesizes ambiguous inputs into clear recommendations. Tailors messaging across technical and executive audiences.
Hands-On Credibility: Models behaviours before expecting adoption. Shadows, co-creates, and debriefs—rather than advising from the sideline. Balances doing with enabling.
Structured Thinking & Organization: Brings clarity to ambiguous situations. Designs lightweight frameworks that create order without bureaucracy. Documents decisions, progress, and playbooks in ways others can sustain after the transformation ends.
Regulated Industry Fluency: Navigates environments where compliance, safety, and long investment cycles shape product decisions. Earns respect from engineering-minded stakeholders.
Requirements
10+ years of experience in product management, product leadership, and/or product organisation transformation, including hands-on leadership or embedded coaching roles
Extensive experience coaching product leaders and teams in the context of active product discovery and organisational change
Proven track record building discovery practices from scratch and shifting organisations from feature to outcome mindset
Proven prior experience in training product people with various backgrounds and product management experience
Proven ability to work in transformation settings where structure and roles are evolving
Having been trained or coached by SVPG (Marty Cagan or other SVPG members) on product transformation is an asset (“Coach the coach” program)
Fluent in English and French or Dutch (spoken and written)
